Questo corso è progettato per i professionisti IT o di marketing che desiderano imparare a sfruttare Dynamics 365 Marketing per le aziende

L’obiettivo del corso è offrire gli strumenti necessari a formare dei potenziali funzionali in ambito Microsoft Dynamics 365 Marketing

*Il corso si intende preparatorio, all’esame di certificazione MB-220. La partecipazione all’esame è facoltativa e il costo del voucher d’esame non è compreso nella quota di partecipazione al corso. L’esame ha un costo di 165€ ed è possibile acquistare il voucher tramite la piattaforma Pearson VUE

Un attestato di frequenza sarà comunque rilasciato a tutti i destinatari che avranno frequentato almeno il 80% del monte ore

Module 1:
Configure Dynamics 365 Marketing
In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
Lessons
• Configure organization and management settings
• Configure marketing settings
• Configure events settings

After completing this module you will be able to:
Configure advanced settings such as organization, business management, and content.
• Manage marketing content and templates.

Module 2:
Manage segments and lists
This module will review how to create, manage and use segments and subscription centers.
Lessons
• Create and manage segments
• Create and manage subscription centers and lists

After completing this module you will be able to:
Create and manage segments.
• Create and manage subscription centers.

Module 3:
Manage marketing forms and pagesThis module will cover how to create marketing forms and pages.
Lessons
• Manage forms
• Manage marketing pages

After completing this module you will be able to:
Create marketing forms and embed them on marketing pages
• Create a marketing page
• Preview, validate and go live with a marketing page
• Create marketing form and page templates

Module 4:
Manage leads, accounts, and contacts
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lessons
• Create and manage leads
• Manage accounts and contacts

After completing this module you will be able to:
Track customers as accounts or contacts.
• Create a lead and convert it to an opportunity.
• Manage leads through the lead lifecycle.

Module 5:
Manage marketing emails and customer journeys
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing
Lessons
• Create marketing emails
• Create customer journeys

After completing this module you will be able to:
Create and design email messages.
• Preview, validate and go live with email messages.
• Save an email message as a template.
• Create a customer journey.

Module 6:
Manage events
This module will review the customer journey creation process.
Lessons
• Create an on-site event
• Create a webinar event
• Promote and manage events

After completing this module you will be able to:
Create a webinar event.
• Create an on-site event.
• Promote an event.
• Manage the event website.
• Configure events settings.

Module 7:
Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lessons
• Create a survey project
• Create surveys with Dynamics 365 Customer Voice
• Send Dynamics 365 Customer Voice surveys

After completing this module you will be able to:
Manage surveys using projects.
• Create a survey.
• Personalize a survey.
• Distribute a survey to customers.

Module 8:
Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lessons
• Evaluate marketing initiatives with analytics

After completing this module you will be able to:
• Use insights to make decisions about marketing eefforts.
• Score leads.
• View insights related to customer journeys and email messages.